http://www.eggusa.net/blog insights and ideas into the world of marketing and sustainability Thu, 21 Aug 2008 04:44:51 +0000 http://backend.userland.com/rss092 en The Beijing Olympics are in full swing, and as the fever of national pride and the glory of breaking records sweeps through the world, Jonathan Barnbrook is asking designers to raise awareness about Tibet. Barnbrook, a well-known British graphic designer and typographer, has created a site called Remember Tibet with ... http://www.eggusa.net/blog/and-the-gold-goes-to-barnbrook There's a mystery I'm trying to solve. It started with a swarm of people in a room, all abuzz about sustainability and its many guises. I overheard somebody talking about a particularly profound example of conspicuous conservation that seemed almost unbelievable to me, and I made a mental note ... http://www.eggusa.net/blog/luxe-et-veritas This will be perhaps the longest post yet of the egglog. But don't worry, we aren't going to start getting verbose here. It's just that this particular post requires some storytelling. In order to better understand consumers and their orientation towards sustainbiltiy, we frequently use the notion of a metaphorical pathway ... http://www.eggusa.net/blog/the-path-to-sustainability This handy chart from Futerra, a nifty communications shop in England. It identifies how to spot, prevent and avoid greenwash for consumers, companies and agencies. Futerra’s new Greenwash Guide analyses the current state of greenwash and what’s being done about it. You can also find guidelines for companies and agencies ... http://www.eggusa.net/blog/hang-out-the-greenwash The quintessential, perfectly shaped, ribbed leaf. Almost any tree. Polar bears, glaciers, treefrogs, and bamboo. Illustrations of leafy vines, branches, stalks and roots. The classic dandelion image with seedlings a-blowin'. Of course, the omnipresent windmill as icon, regardless of the fact that the sponsoring brand has nothing to do with ... http://www.eggusa.net/blog/don%e2%80%99t-think-of-a-leaf Cultural trends tend to follow a certain pattern. A meme or a look or a movement will percolate through the culture, at first gradually, then infectiously fast, and then it will saturate the public consciousness so thoroughly that it will no longer satisfy those on the bleeding edge, who will ... http://www.eggusa.net/blog/feelin-bloovy-2 The Duke Blue Devils Basketball team extended their record to 19-1 this Saturday, beating the Miami Hurricanes by a 15 point margin. And in the process, they burnished their brand just a bit more. What might you ask, does this news event have to do with egg, our blog, the egglog, ... http://www.eggusa.net/blog/national-champions-the-duke-green-devils This post goes out purposefully one day after Martin Luther King, Jr. Day to honor the necessity for this man’s message to remain vital and ever present. We cannot contain the vast scope and importance of his work and its higher calling in a one day tribute, but rather should ... http://www.eggusa.net/blog/earth-day-in-january