Big Steps

product87-angle1.jpgA new addition to the Worn Again range from Terra Plana has some forward looking paw covers made from 99% recycled materials. A collaboration between Terra Plana and the environmental action group Anti-Apathy, these shoes are made from e-leather, t-shirts, jeans and recycled rubber soles. And in case you have a beef with the fact that they are made overseas, a donation from every pair goes to Climate Care to help off set the carbon produced in the manufacture and transportation of the shoes.We are fond of both their approach and styling except the button over-top look might not get much further than with the 7% Advocates.

Terra Plana is a good example of what we at egg consider a brand that offers consumers “enlightened self-interest”, even inching towards enlightened hedonism, by combining luxury shoes with a real ethical policy. The trend with eco shoe brands has been taking off lately with good looking togs from Patagonia, Mion, and Keen, to name just a few.

So try one, or try them all, but try them.

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